ZOO (2018)

Nature serves as an endless source of inspiration for fashion designers. Patterns are omnipresent and slightly deformed, just enough to catch the spectator's eye. The latest collection by Draž explores human fascination with animal patterns, forms, textures and colourful variety seen in various animal species. Following direct transfer, i.e. tailoring and wearing animal skin, the world of fashion responded to societal reservations by developing top-notch imitations of leather, feathers and fur. Draž takes this »moral evolution« a step further by chosing interpretation over imitation. Animal patterns are altered to the point of near unrecognisability so their natural quality speaks to us at the subconcious level. The original and the final product are thus bound together by an almost invisible thread, light as spider silk and equally strong. This approach symbolises unlimited freedom and absolute certainty at the same time – the unbreakable law of nature, which makes us feel at home in every place and every situation.

This time in cooperation with Ljubljana ZOO. Their animals' photographs and stories served as inspiration for our latest collection titled Zoo, which uses rich textures to outline the silhuettes of different animal species. The collection is complemented by Alpina Draž footwear, designed especially for this occasion

ZOO (2018)

Narava je brezmejna inspiracija za ustvarjalce oblačil. Vseprisotni vzorci so ravno prav deformirani, da pritegnejo oko. Nova kolekcija Draž se ukvarja s človekovo fascinacijo nad živalskimi vzorci, oblikami, teksturami zivalske koze in barvno pestrostjo, ki nam jo ponujajo na ogled mnoge zivalske vrste. Od neposrednega prenosa, torej krojenja in nošenja kože same, je modni svet v odgovor na zadržke družbe razvil vrhunske imitacije usnja, perja in kožuhov, Draž pa »moralno evolucijo« popelje še korak dlje. Namesto imitacije se odločimo za interpretacijo. Živalske vzorce predrugačimo skoraj do nerazpoznavnosti, da s svojo naravnostjo nagovarjajo nezavedno. Izvirnik in izdelek tako povezuje nevidna nit, rahla kot pajčevina in enako trdna. Takšen pristop simbolizira brezmejno svobodo in absolutno gotovost obenem – nezlomljivi zakon narave, ob katerem se povsod in v vsaki situaciji počutimo kot doma.

Tokrat v sodelovanju ZOO Ljubljana. Fotografije in zgodbe njihovih živali so služile kot navdih za kolekcijo Zoo, ki z bogatimi teksturami sledi silhuetam posameznih zivalskih vrst. Kolekcijo dopolnjuje posebej za to priložnost oblikovana obutev Alpina Draž.